Stand aside John Cena, Roman Reigns has just speared you out of the top merchandise spot!
Based on reports from Wrestling Observer Newsletter, Roman Reigns has officially taken the top spot in merchandise sales. Roman also has the most interest and reactions than anyone on the roster under the 35 age group, though there is said to be some resentment about him being pushed as the top guy.
One reason why WWE is pushing Roman Reigns so much, is due to the fact that John Cena has been downgraded to a part-timer. WWE feels that they need a new poster child for the company and that Roman Reigns meets that bill.