During last night’s WWE Smackdown Live broadcast, Jinder Mahal won the six-pack challenge to become the new #1 contender for the WWE Championship at Backlash. As you would expect, many fans were baffled by this, especially since Jinder gave Finn a concussion the week prior to Finn Balor.
Based on reports from SportsKeeda, one of the reasons why Jinder was provided this opportunity is due to the fact that WWE is looking to expand more in India. India is said to be a very “hungry” market for the product and is willing to take what WWE provides. WWE has also hired former Walt Disney India employee Sheetesh Srivastava as their GM for VP of WWE offices in India.
The push for Jinder is a timely one as WWE has expanded their WWE Shop to India, and is expected to push merchandise consisting of Jinder Mahal’s and the Bollywood Boyz.
More as we get it.